Peace and Sport and My Coach Sport are proud to announce the signature of a three-year partnership to promote peace through sport. This collaboration aims to develop a digital solution to develop the use of sport as a tool for social cohesion and peace in an easy-to-use and adaptable way.

The French start-up will digitize Peace and Sport methodology also known as Sport Simple Solutions in order to equip coaches, teachers and animators with adapted digital solutions spreading peace-through-sport training and knowledge. The first development of the app’ will focus on peace through football before exploring other sports.

During the signature of the Memorandum of Understanding, Joël Bouzou, President and Founder of Peace and Sport, said:

“We are glad to partner with My Coach Sport in this challenging project. We will articulate our expertise in field programs with My Coach Sport’s digital know-how to produce a fantastic tool adapted to technological trends. Starting the development of the app with a focus on football comes at a strategical time considering 2019 FIFA Women’s World Cup. It will be an exciting demonstration of how football can foster social inclusion and gender equity.”

The digital solution will be tested in different contexts where Peace and Sport implements its field programs, especially in Colombia, Zaatari refugee camp in Jordan and in the African Great Lakes region. It will be officially launched during Peace and Sport International Forum held in Monaco from 11 to 13 December 2019.

This forerunner collaboration illustrates a growing interest in investing in sport as a tool for peace. As Cédric Messina, CEO of My Coach Sport, put it:

“The partnership with Peace and Sport confirms our commitment to Corporate Social Responsibility. We thank President Joel Bouzou and his teams for choosing us to accompany them in this great peaceful impulse through sport and the dissemination of good practices to all, regardless of discipline, social background, geopolitical context or religion. Hearing about this digitization project in the Zaatari refugee camp in Jordan or in the Afriacan Great Lakes region reminds us why we created My Coach Sport and why we fight every day. ”

In addition to opening up to a new market, this partnership is also a vector of internationalization for My Coach Sport, which will develop strategic relations with international bodies and personalities of the peace-through-sport movement.

My Coach Sport is a leader in French digital sports. Founded in 2011, the start-up is specialized in the design of digital solutions in the sports sector. It equips sports organizations such as federations and clubs. So far, it is partner with 7 French federations and holds more than 50% of the Ligue 1 / Ligue 2 football market.